Teen Vogue and Maybelline take over The Grove – Los Angeles

Teen Vogue and Maybelline take over The Grove – Los Angeles

Teen Vogue & Maybelline held a huge back to school event on August 11th with an appearance by ABC family’s Pretty Little Liar’s Shay Mitchell, and a performance by pop sensation Cher Lloyd at The Grove in Los Angeles. The popularity of Pretty Little Liars and Cher Lloyd’s new single “I Want U Back” attracted countless pre-teens and teens to line up for hours awaiting their chance to see the two stars. The Grove was absolutely packed. During the event, Maybelline promoted new products by giving free makeovers, and nail polish changes at three different stations around the event. After the makeover was done, each individual was given a card with a list of products used on them, as well as a coupon. This was a huge success for a few reasons. Teens absolutely love to get their makeup and nails done because they are just starting to explore the beauty of makeup. The lines and wait were pretty long but the girls didn’t care. I heard many times “Oh my god, this is so awesome!”. Everyone was super excited about Maybelline’s new bright and funky colors. A little girl also said to me, “I feel so pretty, I want to be a model!”  Maybelline is a super affordable line which makes it realistic for this age group to go out and buy the product after the event. Maybelline definitely earned customers that day!

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