Clif Bar Cheers on the LA Marathon!
Brand – Clif Bar
Event Location – LA Marathon
Written by: Jackie B
From a marketing perspective, what made this event stand out? – Clif Bar was the main brand sponsor of the LA Marathon. Our booth/party was located at exactly the mid-marathon point. From a marketing perspective, the giant blow-up CLIF BAR arch was a main focal point of the marathon and something that made us stand out the most. Every marathon runner ran through our CLIF BAR arch and past our booth as we cheered them on to finish out their last 13.1 miles.
What did event visitors take away from interacting with you at the event? – At the Clif Bar booth, we has a special guest DJ rockin’ the turntables, hula hoops for everyone to enjoy, and a mid-marathon dance party. Our booth presence allowed all race participants to enjoy some energy-boosting Clif products, breathe, rehydrate, smile, and recharge their batteries to continue the last leg of their LA Marathon journey!
What was the most satisfying comment that you received during the event? – I love Clif Bar! I don’t know if I would have been able to finish this marathon without you guys. Thanks so much for being here and keepin’ the party going!