Americas Ultimate Helper – Chicago, IL

Brand Ambassador: Toya T.

Event Location: Carol Stream, IL

Quickly describe the activation. Where was it taking place? Was it part of a larger event (Ex. Super Bowl)? Who attended the event?

Hamburger Helper is revamping their entire look and product with Ultimate Helper. The tour is taking place all over America. One stop was in Chicago, IL and surrounding various Illinois cities.

How did the brand ambassador team help or enhance the overall experience for event visitors?

We attended a Just Play event for the whole family. Just Play is a sports and activity festival to motivate kids to be more active. We set up a food truck and passed delicious free samples of our NEW Ultimate Helper products.

What did the event visitors learn from the experience after having spent time at the activation?

The event visitors learned that Ultimate Helper is introducing their new creamy pasta dinners. And they are also introducing great new flavors.

What elements of the event experience caused visitors to be initially interested in the activation?

I would have to say the free samples. They couldn’t believe it. I also livened up the party by grabbing the mic and emceeing.

What did the presenting brand gain or learn from having a presence at the event?

They learned that Ultimate Helper is a really great gourmet taste. Its cost efficient, more creamy and the kids are loving it.

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