Brand Ambassador: Johanna M
Event Location: Knotts Berry Farm, Buena Park, CA
Quickly describe the activation. Where was it taking place? Was it part of a larger event (Ex. Super Bowl)? Who attended the event?
Super fun events for Coca-Cola swelter stopper truck at Knott’s Berry Farm! Vey High energy for 6 days.
How did the brand ambassador team help or enhance the overall experience for event visitors?
We had some of the Greatest and most energetic Brand Ambassadors I have ever worked with. Everyone was on their A+++ game. so much high energy and great vibes you didn’t want to leave. Brand ambassadors with such amazing personalities and would put a huge smile on your face just buy seeing how happy and excited they were to be there.
What did the event visitors learn from the experience after having spent time at the activation?
They loved it and kept coming back through out the day and even for the next few days… They said… “why are you guys doing this? this is awesome! it’s so much fun.”
What elements of the event experience caused visitors to be initially interested in the activation?
We had high energy brand ambassadors, really cool games like the speed of light, a recording room so you could post awesome vids on Facebook or twitter and give a shout out. We also had a dance floor and people would get creative and freestyle. We had a Coca-Cola bar with unlimited Diet coke, Regular Coca-Cola or Coke 0. Our AC was in full blast and people loved walking in and feeling refreshed.
What did the presenting brand gain or learn from having a presence at the event?
I think that every time people see or purchase Coca-Cola they will remember that amazing experience they had at Knott’s berry farm thanks to Coca Cola. Also, people that may have never tried a certain type of Coca Cola probably did that weekend like the Coca Cola 0 for example. I believe we make a huge impact for 6 days.
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