Brand Ambassador: Joe G
Event Location: Houston, TX
Quickly describe the activation. Where was it taking place? Was it part of a larger event (Ex. Super Bowl)? Who attended the event?
Zone Perfect Protein Bars Sampling Program
How did the Brand Ambassador team help or enhance the overall experience for event visitors?
Six Brand Ambassadors distributed Zone Perfect Bars as fans entered and left the venue at a Taylor Swift Concert.
What did the event visitors learn from the experience after having spent time at the activation?
They tried a new product that they loved and they learned about all the proteins and nutrition info in the Zone Perfect bars.
What elements of the event experience caused visitors to be initially interested in the activation?
We had huge backpacks that grabbed people’s attention to stop by take a picture and get a free sample.
What did the presenting brand gain or learn from having a presence at the event?
They learned customers opinions and comments on the protein bars. Also increased sales from more potential customers buying the products.
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