Wells Fargo – Kellie Pickler Concert – Jacksonville, Fl

Brand Ambassador: Michelle G.
Event Location: Jacksonville, Fl

Quickly describe the activation. Where was it taking place? Was it part of a larger event (Ex. Super Bowl)? Who attended the event?

It took place in St.Johns Town Center and it was a part of the Kellie Pickler concert. A lot of families attended the event.

How did the brand ambassador team help or enhance the overall experience for event visitors?

He was very enthusiastic and had a positive attitude.

What did the event visitors learn from the experience after having spent time at the activation?

The visitors were able to learn about the benefits of opening an account with Wells Fargo.

What elements of the event experience caused visitors to be initially interested in the activation?

The display and the free giveaways.

What did the presenting brand gain or learn from having a presence at the event?

The presenting brand learned about what people want from their banks and their personal opinions on activities from the surveys that were given.

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