Brand Ambassador: Lisa S.
Event Location: Hollywood, CA
Quickly describe the activation. Where was it taking place? Was it part of a larger event (Ex. Super Bowl)? Who attended the event?
This was a fun event promoting the Nintendo WiiU in LA at the Hollywood and Highland Center during the summer. We had people of all ages coming to this event and participating by coming into our “living room” set ups and trying out the new WiiU. We also had the BA’s do talking points about the product and how it can be used for so much more than just game play. We also had tournaments for people to join up against our WiiU Gurus and participants received a prize.
How did the brand ambassador team help or enhance the overall experience for event visitors?
We encouraged people of any age and gender to come into out “living room” set up to check out the WiiU system by interacting with the games and giving talking points about the product. We also gave out premiums and had contest for people to participate in.
What did the event visitors learn from the experience after having spent time at the activation?
The consumer learned about the WiiU, games coming out for the WiiU, the new gaming pad included in the system, and all of the special features included in the WiiU gaming system and where to purchase.
What elements of the event experience caused visitors to be initially interested in the activation?
It’s Nintendo, people LOVE Nintendo products and being able to play video games for free.
What did the presenting brand gain or learn from having a presence at the event?
The consumer was able to walk away with a positive outlook, knowledge, and all the benefits of the WiiU Gaming system and some of the games and special features that come with it. They also learned how to use the WiiU to their advantage.
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