Texas Lottery – Texas State Fair – Dallas, TX

Texas Lottery – Texas State Fair – Dallas, TX

Brand Ambassador: Winter C.
Event Location: Dallas, TX

Quickly describe the activation. Where was it taking place? Was it part of a larger event (Ex. Super Bowl)? Who attended the event?

This was the most fun I’ve ever had at an event! I was like a live game show host giving out scratch tickets, tshirts, and hats! I got to make up my own games using their talking points and trivia. People got to spin the wheel for free scratch offs and a chance to go in the money machine! That was the best! Most fun I’ve ever had! It was at the State Fair of Texas for a month long activation.

How did the brand ambassador team help or enhance the overall experience for event visitors?

Everyone got along and cooperated so well. It was a month long promotion and we all worked together to cover shifts when people were sick. Everyone worked together to do all the jobs whether it was “their job” or not!

What did the event visitors learn from the experience after having spent time at the activation?

They learned that the Texas Lottery has given over $6 BILLION to Texas schools! They got to experience fun and games and learn what games Texans can play (and which games are played in multiple states).

What elements of the event experience caused visitors to be initially interested in the activation?

The music and US-The Emcees! We would engage guests in games, grab random people walking by and ask them questions to give them free scratch tickets. We had a huge set up with 2-3 wheels spinning on stage, and of course the money machine!!

What did the presenting brand gain or learn from having a presence at the event?

Guests had a great, fun experience that made them want to play more Texas lottery games when they left the fair!

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