Brand Ambassador: Noel M.
Event Location: Philadelphia, PA
Quickly describe the activation. Where was it taking place? Was it part of a larger event (Ex. Super Bowl)? Who attended the event?
Live interactive show with cast member and star of The Sunny Side Up Show. Held at the COMCAST CENTER in Philadelphia, PA throughout the Holiday Season. Merchandise promotions of characters from both The Sunny Side Up Show featuring CHICA and The Good Night Show featuring STAR.
How did the brand ambassador team help or enhance the overall experience for event visitors?
We enhanced the activation by creative teamwork, animated interaction with parents and children, and a welcoming invite to both the live show and pop-up store. Visitors were also introduced to a Sprout TV “Cutest Kid” contest invite. The live show gave the audience a chance to see their favorite characters up close and personal, while participating in sing-a-longs! Once the show ended, parents treated their kids to purchases of Sprout TV merchandise at special prices for the event.
What did the event visitors learn from the experience after having spent time at the activation?
Visitors learned how to spend quality time with their families throughout the holiday season. Visitors also were treated to an enhanced multimedia presentation within the COMCAST building, a friendly gathering of brand ambassadors who ushered and answered questions regarding Sprout TV programming, upcoming events, and shop Sprout online deals.What elements of the event experience caused visitors to be initially interested in the activation?
What elements of the event experience caused visitors to be initially interested in the activation?
The team of ambassadors used creative marketing such as advertising the merchandise and easel posters at entrances, stairways, and elevators. Once children noticed CHICA and STAR, they were very intrigued to visit the pop up shop and live show! We used sound effects such as chirping and voices to attract children.
What did the presenting brand gain or learn from having a presence at the event?
It was noted that it takes a creative crew of brand specialist to complete an activation. The talent needs to be upbeat and welcoming. The set-up crew needs to be consistent and punctual. The brand team needs to be creative, energetic, constantly geared toward the crowd, and always willing to smile and make visitors feel welcome. Parents were just as excited to interact and purchase Sprout TV merchandise as well. Overall, the activation was truly a success on so many levels. The experience gained for all parties made the event spectacular.
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