E! Network’s Rich Kids of Beverly Hills – Scavenger Hunt – Minneapolis, MN

Brand Ambassador: Ana A
Event Location: Minneapolis

Quickly describe the activation. Where was it taking place? Was it part of a larger event (Ex. Super Bowl)? Who attended the event?
There was a race around the city, clues were given via Instagram, to find our rich kids of Beverly Hills team with a lavish gift at each location.

How did the brand ambassador team help or enhance the overall experience for event visitors?
We were there to get them hyped up about the items, take the pictures for the clues and give away the prizes.

What did the event visitors learn from the experience after having spent time at the activation?
They learned about the new show airing on E! Called Rich Kids of Beverly Hills. They also learned that if they weren’t the first to arrive and receive the prize that they could have a chance to win 10,000 if they posted to Instagram of a picture with our sign.

What elements of the event experience caused visitors to be initially interested in the activation?
The show has been promoting via twitter and Instagram of the race.

What did the presenting brand gain or learn from having a presence at the event?
They gained more viewers hopefully!

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Rich Kids Min

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