Chili Beans – FYF Festival – Los Angeles State Historic Park, CA

Brand Ambassador: VICTORIA A.
Event Location: LOS ANGELES STATE HISTORIC PARK – FYF FESTIVAL

Quickly describe the activation. Where was it taking place? Was it part of a lrger event (Ex. Super Bowl)? Who attended the event?

CHILI BEANS WAS A BIG SPONSOR AT THE FYF INDIE MUSIC FESTIVAL THAT TOOK PLACE OVER TWO DAYS AT LOS ANGELES’ STATE HISTORIC PARK.  THEY FEATURED A TRAILER/POP-UP SHOP WHERE FESTIVAL GOERS COULD TRY ON & PURCHASE SHADES, SRAY-FANS WHERE GUESTS COULD COOL OFF, AND A PING PONG TABLE TO PASS THE TIME WITH FRIENDS.  FESTIVAL ATTENDEES WERE INDIE PUNK & ROCK MUSIC ENTHUSIASTS.

How did the brand ambassador team help or enhance the overall experience for event visitors?

BRAND AMBASSADORS ENGAGED & INTERACTED WITH FESTIVAL ATTENDEES. THE FOCUS WAS TO INTRODUCE & PROMOTE THE FUN, LAID-BACK BRAND THAT REPRESENTS CREATIVE EXPRESSION.  WE HANDED OUT SOCIAL MEDIA CONTEST FLYERS AND GAVE AWAY HUNDREDS OF FREE CHILI BEAN BANDANAS.  MY FAVORITE PART WAS PLAYING PING PONG BALL WITH GUESTS AND CHATTING UP THE STYLISH CHILI BEANS SUN GLASSES.

What did the event visitors learn from the experience after having spent time at the activation?

VISITORS LEARNED ALL ABOUT THE BRAZILIAN SUNGLASS BRAND AND HOW THEY’RE NOW INTRODUCING THEMSELVES IN AMERICA.  ATTENDEES GOT TO CHECK OUT THE NEWEST STYLES OF SUNGLASSES.

What elements of the event experience caused visitors to be initially interested in the activation?

THE SPRAY-FANS WERE A HIT, AS IT WAS VERY HOT & SUNNY OUT!  THE LOUNGE SEATING AND CHILL VIBE INVITED PEOPLE IN.  EVERYONE LOVED THE FREE BANDANAS!

What did the presenting brand gain or learn from having a presence at the event?

SINCE A LOT OF ATTENDEES WEREN’T FAMILIAR WITH CHILI BEANS SUNGLASSES, I THINK THE BRAND GAINED POSITIVE EXPOSURE AND VALUABLE BRAND AWARENESS.

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