Brand Ambassador: Simeon J
Event Location: Asheville, NC
We worked an event for Progressive Motorcycle Insurance at the Asheville Bike Fest. We handed out corn on the cob and gave away prizes, as well as took photos on Flo’s motorcycle from the commercials. The attendees were members of the Asheville Bike Fest, mostly motorcycle riders.
It was a very popular event that handed out a different type of item, corn on the cob. We had a ton of return visitors and a lot of them put information cards in the box for prizes and callbacks.
What did the event visitors learn from the experience after having spent time at the activation?
They learned the prices for Progressive Motorcycle Insurance were comparable or cheaper than their current insurance.
It was a large RV that was decked out, along with a cut out of Flo next to the motorcycle. We took photos of them and were very loud, trying to pull in passer-bys.
It was a great turn-out for Progressive, who filled up an entire box of contact cards from people trying to win the bike.
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