Progressive Motorcycle Insurance – Asheville Bike Fest – Asheville, NC

Brand Ambassador: Simeon J
Event Location: Asheville, NC

Quickly describe the activation. Where was it taking place? Was it part of a larger event (Ex. Super Bowl)? Who attended the event?

We worked an event for Progressive Motorcycle Insurance at the Asheville Bike Fest. We handed out corn on the cob and gave away prizes, as well as took photos on Flo’s motorcycle from the commercials. The attendees were members of the Asheville Bike Fest, mostly motorcycle riders.

How did the brand ambassador team help or enhance the overall experience for event visitors?

It was a very popular event that handed out a different type of item, corn on the cob. We had a ton of return visitors and a lot of them put information cards in the box for prizes and callbacks.

What did the event visitors learn from the experience after having spent time at the activation?

They learned the prices for Progressive Motorcycle Insurance were comparable or cheaper than their current insurance.

What elements of the event experience caused visitors to be initially interested in the activation?

It was a large RV that was decked out, along with a cut out of Flo next to the motorcycle. We took photos of them and were very loud, trying to pull in passer-bys.

What did the presenting brand gain or learn from having a presence at the event?

It was a great turn-out for Progressive, who filled up an entire box of contact cards from people trying to win the bike.

Check us out on FACEBOOK for more event raves!

Asheville Motorcyle Bike Fest

Share This Post

Leave a reply