Toyota Prius – Del Mar Fair – San Diego, CA

Toyota Prius – Del Mar Fair – San Diego, CA

Brand Ambassador: Lana L
Event Location: Del Mar, CA

Quickly describe the activation. Where was it taking place? Was it part of a lrger event (Ex. Super Bowl)? Who attended the event?

Del Mar Fair, getting email signups for the Prius C give-away. One lucky winner will be chosen when the fair ends. All of San Diego county attended for the month long fair.

How did the brand ambassador team help or enhance the overall experience for event visitors?

To get more pulls in the give-away, grab people to get them interested and the product specialist can help them from there.

What did the event visitors learn from the experience after having spent time at the activation?

How amazing the Prius C is at such an affordable price!

What elements of the event experience caused visitors to be initially interested in the activation?

We had a spin-the-wheel fun game for everyone to win a prize! Nobody is a sore loser, everybody is a winner!

What did the presenting brand gain or learn from having a presence at the event?

More eventful, more pulls to the crowd, better customer service! Lots of pretty smiles.

Check us out on FACEBOOK for more event raves!

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