Toyota Rav-4 – OC Fair – Costa Mesa, CA

Brand Ambassador: LANA L
Event Location: COSTA MESA, CA

Quickly describe the activation. Where was it taking place? Was it part of a lrger event (Ex. Super Bowl)? Who attended the event?

Rav-4 Give away, three games to win freebies! First time Toyota used an Ipad for sign ups and was a success! Taken at OC fair grounds, all of OC folks attended.

How did the brand ambassador team help or enhance the overall experience for event visitors?

Helped the people who did not know how to use an ipad to sign up, organized the event as it would get over crowded.

What did the event visitors learn from the experience after having spent time at the activation?

The new model of the Rav4. Nobody on site were part of a sales team.

What elements of the event experience caused visitors to be initially interested in the activation?

The amazing FREE games that were offered!

What did the presenting brand gain or learn from having a presence at the event?

lots of knowledge about the vehicles!

Check us out on FACEBOOK for more event raves!

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