XBOX – 5K Zombie Run – Candia, NH

Brand Ambassador: Linh T
Event Location: Candia, NH

Quickly describe the activation. Where was it taking place? Was it part of a lrger event (Ex. Super Bowl)? Who attended the event?

This Xbox event took place at a water park in Candia, NH. It was part of a bigger event, the 3k zombie run. We were promoting the new Dead Rising game for Xbox 1. We had a victory picture booth set up with a Dead Rising zombie background. It was so much fun interacting with “zombies” all day. We also had a saw sledge hammer as prop to work into the pictures. Everyone had a blast! Our tent was so popular that we had lines of people waiting for their pictures.

How did the brand ambassador team help or enhance the overall experience for event visitors?

We interacted with visitors, telling them about the new Xbox Dead Rising game and console. We organized the crowd so that everyone would have a chance to get their picture taken. People were very satisfied over all with their pictures.

What did the event visitors learn from the experience after having spent time at the activation?

They learned that they should go get the new Xbox and Dead Rising game. After all, most of the people at this zombie 3k event we’re die hard zombie fans.

What elements of the event experience caused visitors to be initially interested in the activation?

Instantly printing out pictures was what pulled people in. Plus it was all free! No one can turn down free stuff! We also had a great backdrop!

What did the presenting brand gain or learn from having a presence at the event?

Xbox sure did gain a lot more fans being at the event. Everyone was saying either they already pre-ordered the console and the game, or they were thinking about it. We also had people tweet their pictures and use hash tags to get the event noticed.

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XBOX Zombie 2 XBOX Zombie

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