AAA – Flyers Skate Zone – Philadelphia, PA

Brand Ambassador: Lauren R
Event Location: Skate Zone

Quickly describe the activation. Where was it taking place? Was it part of a lrger event (Ex. Super Bowl)? Who attended the event?

This event was taken place at the Flyers Skate Zone in Philadelphia.

How did the brand ambassador team help or enhance the overall experience for event visitors?

Made sure that we were really involved with the kids coming up and making sure that we knew about what AAA can do for them.

What did the event visitors learn from the experience after having spent time at the activation?

They learned that AAA insurance supports hockey families in their travels and equipment purchases.

What elements of the event experience caused visitors to be initially interested in the activation?

There was a Flyers blow up hockey shoot out that the kids would come up and play.

What did the presenting brand gain or learn from having a presence at the event?

They gained the support of hockey families and skating families that now know that being a AAA member has more benefits that just having a car.

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