Budweiser – Made in America Tour – Atlanta, GA

Brand Ambassador: Alesha B
Event Location: Atlanta,GA

Quickly describe the activation. Where was it taking place? Was it part of a larger event (Ex. Super Bowl)? Who attended the event?

I was working on site as a Budweiser model at the “Made in America” city to city tour.. representing the city of Atlanta where I brought awareness to the brand by handing out awesome pos and crowd gathering patrons sampling product and photo capturing before the concert began and the crowds were enveloped in the tunes of the band BIG GIGANTIC! The night thrilling and electric 😉 One of the most exciting and fun events I’ve ever worked for Ascent Talent!!

How did the brand ambassador team help or enhance the overall experience for event visitors?

The brand ambassadors were all positive and passionate about what the did;)

What did the event visitors learn from the experience after having spent time at the activation?

They event attendees were aware of the brand Budweiser and

What elements of the event experience caused visitors to be initially interested in the activation?

the main stage area where the bands were playing

What did the presenting brand gain or learn from having a presence at the event?

the gained more followers to go to the Budweiser “Made In America” tour in Philly


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