Coca-Cola – Atlanta Food and Wine Festival – Atlanta, GA

Brand Ambassador: Elijah G
Event Location: Atlanta, GA

Quickly describe the activation. Where was it taking place? Was it part of a larger event (Ex. Super Bowl)? Who attended the event?

The event took place in Atlanta Georgia at the Atlanta Food and Wine Festival.  The guests who attended were anyone who purchased a ticket prior to the event and included anyone from local food/ wine enthusiast, bloggers and those who just wanted to enjoy an afternoon of great food!

How did the brand ambassador team help or enhance the overall experience for event visitors?

The team helped provide guest with a unique Coca-Cola experience and provided them with full bottle samples so that they could have a refreshing non-alcoholic beverage whenever they needed.

What did the event visitors learn from the experience after having spent time at the activation?

They were introduced to Coca-Cola’s newer aluminum style bottling.

What elements of the event experience caused visitors to be initially interested in the activation?

The activation was set up in a very distinctive side-by-side way where one half of the activation was designed to look like an old school soda “joint” and the other designed with a very modern newer touch.  It provided a very unique contrast with the guys dress in old looking clothing that resembled a 50’s style “soda jerk” and the girls dressed in modern attire.  On the (older looking) left side we handed out the original glass bottle Coca-Cola drinks and the right side (modern) we handed out the brand new aluminum bottles.

What did the presenting brand gain or learn from having a presence at the event?

They gained very positive feedback from the attendees who came by the activation.  The set up was also featured on several blog sites which helped add exposure to the brand.

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Coca-Cola Atlanta Food and Wine Festival

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