Google – Google Mashup Video – Washington, DC

Brand Ambassador: Marie A
Event Location: Washington, DC

Quickly describe the activation. Where was it taking place? Was it part of a larger event (Ex. Super Bowl)? Who attended the event?

The activation took place at a hotel in Washington, DC. The client was Google, and commemorated its 2013 mashup video. The event was attended by google employees, and various guests from the DMV.

How did the brand ambassador team help or enhance the overall experience for event visitors?

Our objective was to entice guests to watch the google mashup video, and ensure iPads were streaming the video for the duration of the event. We also wore cool shirts that showed the most searched words, and names of 2013: I.i. Jennifer Lawrence, selfie, Miley Cyrus and more.

What did the event visitors learn from the experience after having spent time at the activation?

Event guests became familiar with the featured videos and the most searched keywords of 2013.

What elements of the event experience caused visitors to be initially interested in the activation?

The tee shirts of course!!

What did the presenting brand gain or learn from having a presence at the event?

Google enjoyed showing employees they were highly appreciated and valued and wanted them to be part of the 2013 closing event!

Check us out on FACEBOOK for more event raves!

Google Mashup

Share This Post

Leave a reply