Stella Artois – Bryant Park – New York City, CA

Stella Artois – Bryant Park – New York City, CA

Brand Ambassador: Kirsten D
Event Location: NYC

Quickly describe the activation. Where was it taking place? Was it part of a larger event (Ex. Super Bowl)? Who attended the event?

Stella Atrois set up an awesome little glass house in Bryant Park during the holiday season and engraved Stella chalices for everyone who came in. All proceeds went to the NYC food bank! Everyone from tourists, ice skaters, and locals stopped buy to purchase engraved holiday gifts.

How did the brand ambassador team help or enhance the overall experience for event visitors?

The brand ambassadors were onsite to engrave chalices, help the consumers with any questions they had, and educate people about the brand!

What did the event visitors learn from the experience after having spent time at the activation?

Visitors learned that Stella girls are extremely friendly! :) Also that Stella is a classy, giving brand, and the glasses are beautiful.

What elements of the event experience caused visitors to be initially interested in the activation?

The glass house was great because the Stella chalices were stacked all over the walls. There were also seasonal decorations everywhere causing it to feel warm and homey.

What did the presenting brand gain or learn from having a presence at the event?

We learned that many people were hoping to get some samples of the beer! Also, people LOVE Stella Chalices. All around, it was an extremely successful and positive event!

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