Target – Charlotte Motor Speedway – Charlotte, NC

Brand Ambassador: Simeon J
Event Location: Charlotte Motor Speedway

Quickly describe the activation. Where was it taking place? Was it part of a lrger event (Ex. Super Bowl)? Who attended the event?

The activation was for Target at the Charlotte Motor Speedway for the race. Attendees for the event were people attending the race.

How did the brand ambassador team help or enhance the overall experience for event visitors?

We handed out wet wipes and Target coupons to everyone in order to keep their hands clean and clean their children after eating race food. We were in full, bright red Target race jump suits and were very noticeable. Nearly everyone we handed items out to were happy to see us.

What did the event visitors learn from the experience after having spent time at the activation?

They were definitely exposed to the Target brand and reminded of items, such as wet wipes, that Target sells to keep clean throughout the event. They also were given coupons to remind them of Target’s low prices.

What elements of the event experience caused visitors to be initially interested in the activation?

Free items we were handing out from massive Target bags slung over our shoulders. Nearly everybody wanted something free and some people even crossed the street to get what we were handing out.

What did the presenting brand gain or learn from having a presence at the event?

Juan Pablo Montoya (Target car driver) was a relatively new driver and many people had not heard of him. We brought a lot of exposure to his race team, as well as reminding everyone there how cheap and accessible Target is. They most likely learned just how important NASCAR events are, as far as having a massive amount of potential customers all streaming through.

Check us out on FACEBOOK for more event raves!

Target Charlotte

Share This Post

Leave a reply