Walgreen’s – Chicago, IL

Walgreen’s – Chicago, IL

Brand Ambassador: Patricia M
Event Location: Chicago, Il

Quickly describe the activation. Where was it taking place? Was it part of a larger event (Ex. Super Bowl)? Who attended the event?

This event took place in Chicago and was part of a tour where we were located outside of the flagship Walgreens store downtown passing out prescription discount cards and offering consumers the opportunity to get a photo or autograph with John Salley.

How did the brand ambassador team help or enhance the overall experience for event visitors?

We helped the event by directing consumers in the store where they can pose for a photo with John Salley and get a autograph. John Salley is the spokesperson for Water Tree Health prescription cards.

What did the event visitors learn from the experience after having spent time at the activation?

That they can save more money on their prescriptions even if they have insurance with this discount card.

What elements of the event experience caused visitors to be initially interested in the activation?

Coming in the store where there was a setup and actually seeing the former Chicago Bulls player.

What did the presenting brand gain or learn from having a presence at the event?

That you can get a discount on your prescriptions whether you have insurance or not.

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Walgreen's

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