WiiU – Nintendo – Atlanta, GA

WiiU – Nintendo – Atlanta, GA

Brand Ambassador: Sam G
Event Location: Atlanta, GA

Quickly describe the activation. Where was it taking place? Was it part of a larger event (Ex. Super Bowl)? Who attended the event?

The event took place in Atlanta, GA a week prior to the launch of the Nintendo WiiU.  The event was invite only and it gave loyal Nintendo fans a chance to experience the WiiU before anyone else.

How did the brand ambassador team help or enhance the overall experience for event visitors?

The team was there to provide a fun atmosphere for the visitors.  Guests would enjoy complimentary snacks while playing various video games for a given time.

What did the event visitors learn from the experience after having spent time at the activation?

The visitors were able to see first hand how the WiiU could be a fun and interactive gaming console that would provide entertainment for the whole family.

What elements of the event experience caused visitors to be initially interested in the activation?

Nintendo sent out invitation only emails to their most loyal customers. The event was totally elusive so in a sense the visitors had a “VIP” experience.

What did the presenting brand gain or learn from having a presence at the event?

The brand was able to get an idea of their clientele and see which types of games interested them most.  Every station had a “counter” to see how much activity was happening there.  At the end of the activation a report was sent to Nintendo saying which games were most desired.

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